"I am brave, but I take a view. It is an educated view. I am careful. I am not reckless"
About this Quote
Bravery, here, is being rebranded as risk management. Philip Green’s clipped, self-affirming cadence reads less like a confession than a deposition: short sentences, repeated “I am,” and a careful stacking of virtues designed to pre-empt the obvious charge that bold business moves are just dressed-up gambling. “I take a view” is the key phrase. It’s market slang masquerading as character. He’s not saying he’s fearless; he’s saying he’s selective, informed, and therefore morally insulated from the fallout.
The subtext is reputational triage. When a businessman insists he’s “educated” and “careful,” he’s not advertising humility; he’s prosecuting a defense. The line anticipates scrutiny - from regulators, journalists, critics, or the public - and tries to shift the frame from outcomes to process. If things go well, it’s courage. If they go badly, it was still “a view,” rational at the time. That move matters in finance and retail empires where decisions can look heroic in boom times and predatory in busts.
The repetition also performs steadiness. “Brave” is a dangerous word in commerce because it flirts with recklessness; Green immediately cages it with qualifiers. It’s a neat rhetorical hedge: claim the glamour of daring while insisting on the prudence that signals competence. The intent isn’t just self-description. It’s permission-seeking - a request that we admire the risk without holding him responsible for the ruin risk can produce.
The subtext is reputational triage. When a businessman insists he’s “educated” and “careful,” he’s not advertising humility; he’s prosecuting a defense. The line anticipates scrutiny - from regulators, journalists, critics, or the public - and tries to shift the frame from outcomes to process. If things go well, it’s courage. If they go badly, it was still “a view,” rational at the time. That move matters in finance and retail empires where decisions can look heroic in boom times and predatory in busts.
The repetition also performs steadiness. “Brave” is a dangerous word in commerce because it flirts with recklessness; Green immediately cages it with qualifiers. It’s a neat rhetorical hedge: claim the glamour of daring while insisting on the prudence that signals competence. The intent isn’t just self-description. It’s permission-seeking - a request that we admire the risk without holding him responsible for the ruin risk can produce.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
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