"I am evidence that you don't have to sell a lot of records or succeed in the usual way to have a big audience and a job"
About this Quote
The subtext is a map of how cult artistry works. Kottke’s audience is built less like a mass market and more like a durable network: people who seek him out, stick around, bring friends, buy tickets, and treat the music as a long-term relationship rather than a seasonal trend. “A big audience” here isn’t necessarily a huge one in the pop sense; it’s big enough to sustain a life, and deep enough to matter. That’s a different brag entirely.
Context matters: Kottke came up in a pre-streaming world where labels and radio served as gatekeepers, and instrumental guitar music rarely fit the mainstream funnel. His career suggests an alternate economy of attention: touring, word-of-mouth, critical respect, and a recognizable voice. The line lands today as both reassurance and rebuke. The algorithm says scale; Kottke says continuity. Success, he implies, can be measured in employability, not mythology.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kottke, Leo. (2026, January 17). I am evidence that you don't have to sell a lot of records or succeed in the usual way to have a big audience and a job. FixQuotes. https://fixquotes.com/quotes/i-am-evidence-that-you-dont-have-to-sell-a-lot-of-55847/
Chicago Style
Kottke, Leo. "I am evidence that you don't have to sell a lot of records or succeed in the usual way to have a big audience and a job." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-am-evidence-that-you-dont-have-to-sell-a-lot-of-55847/.
MLA Style (9th ed.)
"I am evidence that you don't have to sell a lot of records or succeed in the usual way to have a big audience and a job." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-am-evidence-that-you-dont-have-to-sell-a-lot-of-55847/. Accessed 6 Feb. 2026.



