"I am interested in ideas, not merely in visual products"
About this Quote
The context matters: this is the guy who put a urinal in a gallery and called it Fountain, who treated the act of choosing as a creative gesture. In that universe, the retina is not the judge; the mind is. “Ideas” means concept, provocation, the philosophical aftertaste that lingers once the shock wears off. His art doesn’t ask, “Is it beautiful?” It asks, “Who gets to decide what counts?” and “What happens when authorship is just selection and framing?”
There’s also a sly self-protection here. If art is primarily an idea, then it can’t be defeated by imitation or by the limits of one’s hand. Duchamp quietly exits the arms race of virtuosity and enters a different arena: where the artwork is a question you can’t unhear. The subtext is bluntly modern: a culture that confuses looking with understanding needs art that refuses to be consumed at a glance.
Quote Details
| Topic | Art |
|---|---|
| Source | From Marcel Duchamp, "The Creative Act" (1957), as published in The Writings of Marcel Duchamp, ed. Michel Sanouillet and Elmer Peterson (1973). |
| Cite |
Citation Formats
APA Style (7th ed.)
Duchamp, Marcel. (2026, January 15). I am interested in ideas, not merely in visual products. FixQuotes. https://fixquotes.com/quotes/i-am-interested-in-ideas-not-merely-in-visual-102334/
Chicago Style
Duchamp, Marcel. "I am interested in ideas, not merely in visual products." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-am-interested-in-ideas-not-merely-in-visual-102334/.
MLA Style (9th ed.)
"I am interested in ideas, not merely in visual products." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-am-interested-in-ideas-not-merely-in-visual-102334/. Accessed 12 Feb. 2026.









