"I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying"
About this Quote
The intent is to shift the scorekeeping. Instead of treating each failure as evidence of incompetence, Hopkins reframes it as the necessary cost of finding the yes. The subtext is bluntly pragmatic: you may never control how often you’re rejected, but you can control your tolerance for it. “Judged” also matters here. He’s not only talking about self-esteem; he’s talking about external evaluation - commissions, promotions, status. The quote flatters grit while quietly acknowledging how market systems punish fragility.
The proportionality claim is the clever, slightly slippery move. It borrows the authority of math to make persistence sound inevitable: more attempts equals more wins. In reality, that’s only true if you’re learning, iterating, and aiming at the right target. Hopkins leaves that part implied because the audience wants permission to keep going, not a lecture on feedback loops.
Culturally, it’s classic American sales ethos: resilience as virtue, optimism as strategy, and failure recoded from shame into statistics. It works because it doesn’t deny that failure hurts; it simply refuses to let pain be the metric.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Verified source: The Champion Creed (Tom Hopkins, 2001)
Evidence: I am not judged by the number of times I fail, but by the number of times I succeed. And the number of times I succeed is in direct proportion to the number of times I can fail and keep trying. (Single-page handout; document code P-0051). I found a primary-source Tom Hopkins PDF/handout titled "The Champion Creed" hosted via Tom Hopkins materials. The document itself reads "P-0051 (1-01)," which strongly indicates an internal publication or revision date of January 2001. The exact wording in this primary source is slightly different from the version you supplied: it says "keep trying," not "keep on trying." I did not find reliable evidence of an earlier book, speech transcript, interview, or article by Hopkins containing this wording before this 2001 handout. So this is the earliest primary-source publication I could verify from available evidence, but I cannot prove it was the absolute first time he ever said or published it. Other candidates (1) The Mental Edge in Selling (Tom Hopkins, 2015)96.9% ... I am not judged by the number of times I fail , but by the number of times I succeed . And the number of times I ... |
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Citation Formats
APA Style (7th ed.)
Hopkins, Tom. (2026, March 6). I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying. FixQuotes. https://fixquotes.com/quotes/i-am-not-judged-by-the-number-of-times-i-fail-but-165922/
Chicago Style
Hopkins, Tom. "I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying." FixQuotes. March 6, 2026. https://fixquotes.com/quotes/i-am-not-judged-by-the-number-of-times-i-fail-but-165922/.
MLA Style (9th ed.)
"I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying." FixQuotes, 6 Mar. 2026, https://fixquotes.com/quotes/i-am-not-judged-by-the-number-of-times-i-fail-but-165922/. Accessed 25 Mar. 2026.













