"I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying"
About this Quote
The intent is to shift the scorekeeping. Instead of treating each failure as evidence of incompetence, Hopkins reframes it as the necessary cost of finding the yes. The subtext is bluntly pragmatic: you may never control how often you’re rejected, but you can control your tolerance for it. “Judged” also matters here. He’s not only talking about self-esteem; he’s talking about external evaluation - commissions, promotions, status. The quote flatters grit while quietly acknowledging how market systems punish fragility.
The proportionality claim is the clever, slightly slippery move. It borrows the authority of math to make persistence sound inevitable: more attempts equals more wins. In reality, that’s only true if you’re learning, iterating, and aiming at the right target. Hopkins leaves that part implied because the audience wants permission to keep going, not a lecture on feedback loops.
Culturally, it’s classic American sales ethos: resilience as virtue, optimism as strategy, and failure recoded from shame into statistics. It works because it doesn’t deny that failure hurts; it simply refuses to let pain be the metric.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hopkins, Tom. (2026, January 15). I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying. FixQuotes. https://fixquotes.com/quotes/i-am-not-judged-by-the-number-of-times-i-fail-but-165922/
Chicago Style
Hopkins, Tom. "I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-am-not-judged-by-the-number-of-times-i-fail-but-165922/.
MLA Style (9th ed.)
"I am not judged by the number of times I fail, but by the number of times I succeed; and the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-am-not-judged-by-the-number-of-times-i-fail-but-165922/. Accessed 12 Feb. 2026.













