"I am truly independently owned and operated"
About this Quote
The line works because it borrows corporate language to perform anti-corporate authenticity. "Owned and operated" is what you say about a store, not a person, so the subtext is a wink: you may try to commodify me, but I’ve already commodified myself on my own terms. It’s a defensive posture that doubles as a sales pitch, the rock-and-roll version of "don’t label me" printed on a label.
Context matters. Michaels came up in the hair-metal era, when bands were both rebellious and relentlessly packaged; later, reality TV and nostalgia touring turned many musicians into legacy products. Saying he’s "independently owned" is a preemptive strike against that flattening. It also hints at survival: staying relevant by hustling, diversifying, and keeping control of the machine. The intent isn’t philosophical freedom. It’s practical sovereignty - the promise that whatever you’re seeing is still him, not a committee.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Michaels, Bret. (2026, January 16). I am truly independently owned and operated. FixQuotes. https://fixquotes.com/quotes/i-am-truly-independently-owned-and-operated-132003/
Chicago Style
Michaels, Bret. "I am truly independently owned and operated." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-am-truly-independently-owned-and-operated-132003/.
MLA Style (9th ed.)
"I am truly independently owned and operated." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-am-truly-independently-owned-and-operated-132003/. Accessed 18 Feb. 2026.







