"I am very proud of what we have built in Spain, because it is not a traditional Formula 1 country. I think we have found passionate fans, and built up a strong culture for the sport - and things are improving every day, with more and more people getting interested"
About this Quote
The strategic humility is sharp. By stressing “not a traditional Formula 1 country,” he lowers the baseline expectation, making any growth feel like a cultural victory. It also subtly deflects pressure: if Spain’s motorsport infrastructure or attendance ebbs, the project was always uphill. Then he pivots to “passionate fans,” the currency every modern sport fights over. Passion implies authenticity, not just casual viewership; it flatters the audience while legitimizing the investment around them.
“Built up a strong culture” is the tell. Culture doesn’t just happen; it’s curated through storylines, heroes, televised rituals, and shared grievance when the car isn’t competitive. Alonso, who’s lived through Spain’s F1 boom years and its comedowns, frames the arc as momentum: “improving every day.” That line reads like optimism, but it’s also a pitch for continuity: keep watching, keep funding, keep believing. He’s protecting a legacy that isn’t only measured in championships, but in whether the stands stay full after he’s gone.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Alonso, Fernando. (2026, January 15). I am very proud of what we have built in Spain, because it is not a traditional Formula 1 country. I think we have found passionate fans, and built up a strong culture for the sport - and things are improving every day, with more and more people getting interested. FixQuotes. https://fixquotes.com/quotes/i-am-very-proud-of-what-we-have-built-in-spain-140665/
Chicago Style
Alonso, Fernando. "I am very proud of what we have built in Spain, because it is not a traditional Formula 1 country. I think we have found passionate fans, and built up a strong culture for the sport - and things are improving every day, with more and more people getting interested." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-am-very-proud-of-what-we-have-built-in-spain-140665/.
MLA Style (9th ed.)
"I am very proud of what we have built in Spain, because it is not a traditional Formula 1 country. I think we have found passionate fans, and built up a strong culture for the sport - and things are improving every day, with more and more people getting interested." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-am-very-proud-of-what-we-have-built-in-spain-140665/. Accessed 12 Feb. 2026.





