"I believe our editorial decisions reflected our constant desire to make sure that we fully cover and analyze any issue and give our viewers all the information they need"
About this Quote
Jim Walton’s line is corporate reassurance dressed up as civic virtue: a calm, boardroom-safe sentence that uses the language of public service to pre-empt questions about power. The key phrase is “I believe,” a legalistic softener that sounds humble while quietly insulating the speaker from accountability. It’s not “we did,” it’s “I believe we did,” an assertion of good faith that asks the audience to accept intent as evidence.
Then there’s “our editorial decisions,” a phrase that tries to launder influence through process. Coming from a businessman, it lands differently than it would from an editor. Walton is implicitly insisting on a boundary: yes, ownership exists, but editorial judgment remains pure. The sentence performs that separation rather than proving it.
“Constant desire” and “fully cover and analyze any issue” are maximalist claims, strategically vague. “Any issue” dodges specifics: Which issues? Which were underplayed? Which were framed in a particular way? “Fully” is a fantasy word in news, where time, incentives, and ideology always shape what gets airtime. The real work here is reputational: positioning the organization as exhaustive and fair at the exact moment someone is suggesting it might not be.
Finally, “give our viewers all the information they need” subtly recasts the outlet as a benevolent curator. Viewers don’t decide what they “need”; gatekeepers do. Walton’s intent is to defend credibility, but the subtext is about control: not just covering reality, but defining it.
Then there’s “our editorial decisions,” a phrase that tries to launder influence through process. Coming from a businessman, it lands differently than it would from an editor. Walton is implicitly insisting on a boundary: yes, ownership exists, but editorial judgment remains pure. The sentence performs that separation rather than proving it.
“Constant desire” and “fully cover and analyze any issue” are maximalist claims, strategically vague. “Any issue” dodges specifics: Which issues? Which were underplayed? Which were framed in a particular way? “Fully” is a fantasy word in news, where time, incentives, and ideology always shape what gets airtime. The real work here is reputational: positioning the organization as exhaustive and fair at the exact moment someone is suggesting it might not be.
Finally, “give our viewers all the information they need” subtly recasts the outlet as a benevolent curator. Viewers don’t decide what they “need”; gatekeepers do. Walton’s intent is to defend credibility, but the subtext is about control: not just covering reality, but defining it.
Quote Details
| Topic | Writing |
|---|
More Quotes by Jim
Add to List




