"I believe that a long step toward public morality will have been taken when sins are called by their right names"
About this Quote
Moral reform, Billy Sunday suggests, starts not with better behavior but with better labeling. The line carries the blunt confidence of a revivalist who understood language as a lever: if you can get a crowd to agree on what something is called, you can steer what they feel about it - shame, urgency, fear, solidarity. "A long step" frames naming as progress, almost bureaucratically incremental, while "sins" drags the question out of private conscience and into public dispute. The point isn't confession; it's social enforcement.
Sunday was preaching in a rapidly modernizing America where cities, mass entertainment, alcohol, and looser social codes felt like an oncoming tide. His campaigns thrived on making moral complexity legible in simple, punchy categories. "Called by their right names" is doing two jobs at once: it implies that society has been euphemizing wrongdoing ("mistakes", "weakness", "boys will be boys"), and it asserts that there exists a correct vocabulary already - presumably the church's. That "right" is a claim of jurisdiction.
The subtext is power. Whoever names the behavior defines the moral battlefield and decides what counts as reform versus relapse. It's a warning against the softening effects of modern public relations, but also a license for moral policing: once the label sticks, the public can punish the person wearing it. Sunday's genius - and danger - is how he turns semantics into a civic program, making righteousness feel like clarity and clarity feel like action.
Sunday was preaching in a rapidly modernizing America where cities, mass entertainment, alcohol, and looser social codes felt like an oncoming tide. His campaigns thrived on making moral complexity legible in simple, punchy categories. "Called by their right names" is doing two jobs at once: it implies that society has been euphemizing wrongdoing ("mistakes", "weakness", "boys will be boys"), and it asserts that there exists a correct vocabulary already - presumably the church's. That "right" is a claim of jurisdiction.
The subtext is power. Whoever names the behavior defines the moral battlefield and decides what counts as reform versus relapse. It's a warning against the softening effects of modern public relations, but also a license for moral policing: once the label sticks, the public can punish the person wearing it. Sunday's genius - and danger - is how he turns semantics into a civic program, making righteousness feel like clarity and clarity feel like action.
Quote Details
| Topic | Ethics & Morality |
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