"I believe that the story is the most important element of any medium whether it's theater, film, TV"
About this Quote
The specificity matters. Lowe doesn’t single out acting or performance; he singles out story. That’s a small act of humility and a big act of pressure. Story is the one element that implicates everyone: writers, directors, producers, actors, even marketing. It’s also the element audiences punish most ruthlessly when it fails. You can forgive a cheap set, a dated look, even uneven acting. You don’t forgive a plot that doesn’t earn its turns or characters who feel like they’re serving the premise instead of living inside it.
There’s subtext, too, about longevity. An actor’s career stretches across styles and platforms; what keeps work from feeling disposable is narrative coherence - the sense that scenes accumulate into something. In a cultural moment where “content” is treated like a volume game, Lowe’s insistence on story is a plea for intention: not more product, but more causality, motive, consequence - the basic engine that makes any medium worth sitting still for.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lowe, Chad. (2026, January 16). I believe that the story is the most important element of any medium whether it's theater, film, TV. FixQuotes. https://fixquotes.com/quotes/i-believe-that-the-story-is-the-most-important-130853/
Chicago Style
Lowe, Chad. "I believe that the story is the most important element of any medium whether it's theater, film, TV." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-believe-that-the-story-is-the-most-important-130853/.
MLA Style (9th ed.)
"I believe that the story is the most important element of any medium whether it's theater, film, TV." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-believe-that-the-story-is-the-most-important-130853/. Accessed 13 Feb. 2026.





