"I believe we should appeal to people at the higher levels"
About this Quote
The phrase “higher levels” does two jobs at once. On the surface, it’s aspirational, almost civic-minded: art can elevate. Underneath, it’s a rebuke to an industry that too often confuses accessibility with simplification. Lancaster isn’t asking for elitism; he’s asking for trust. The subtext is that the public has been trained to accept thin gruel, and that training is a choice - by studios, networks, advertisers, and sometimes by performers who cash the checks.
Context matters: mid-century Hollywood was a factory system that sold safe fantasies, then gradually collided with postwar disillusionment, television’s mass reach, and later the countercultural demand for sharper storytelling. Lancaster, who helped produce films and took risks on material with teeth, is speaking less like a star and more like a stakeholder. It’s a call to raise the bar not out of snobbery, but out of respect: for the audience’s intelligence, and for the medium’s potential to do more than distract.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lancaster, Burt. (2026, January 17). I believe we should appeal to people at the higher levels. FixQuotes. https://fixquotes.com/quotes/i-believe-we-should-appeal-to-people-at-the-38892/
Chicago Style
Lancaster, Burt. "I believe we should appeal to people at the higher levels." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-believe-we-should-appeal-to-people-at-the-38892/.
MLA Style (9th ed.)
"I believe we should appeal to people at the higher levels." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-believe-we-should-appeal-to-people-at-the-38892/. Accessed 12 Feb. 2026.





