"I came in with my idea of what a cowboy would wear, but then I met some real cowboys and they said that I rode the horses well, shoed the horses, but no good cowboy would be wearing a pair of Levi's. I had to get a good old pair of Wranglers"
About this Quote
Steve Kanaly is talking about wardrobe, but he is really narrating a crash course in cultural gatekeeping: the moment Hollywood fantasy meets a working identity that has its own rules, hierarchies, and quiet tests. He arrives with an "idea" of cowboyness - the costume version, assembled from movies, ads, and inherited iconography. Then the real cowboys perform a kind of audit. They grant him competence where it counts (riding well, shoeing horses) and still reject the look. Skill is necessary, not sufficient; belonging is policed through details that outsiders dismiss as interchangeable. Levi's and Wranglers become shorthand for region, labor, and tribe.
The line lands because Kanaly doesn't posture as the enlightened artist learning from the "real people". He admits the humiliation with a wry shrug, and the specificity does the heavy lifting. Naming brands is not product placement here; it is dialect. In communities built around hard physical work, authenticity is often communicated through practical decisions that accrete meaning over time: what holds up in the saddle, what signals you know the job, what marks you as a visitor.
There is also a sly reversal of power. An actor, trained to inhabit roles, gets told the role is not his to define. The cowboys are not impressed by performance; they're checking for fluency. Kanaly's pivot to "a good old pair of Wranglers" is less surrender than translation: a recognition that realism is negotiated, and that credibility is a social contract stitched into the seams.
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Citation Formats
APA Style (7th ed.)
Kanaly, Steve. (2026, January 15). I came in with my idea of what a cowboy would wear, but then I met some real cowboys and they said that I rode the horses well, shoed the horses, but no good cowboy would be wearing a pair of Levi's. I had to get a good old pair of Wranglers. FixQuotes. https://fixquotes.com/quotes/i-came-in-with-my-idea-of-what-a-cowboy-would-150091/
Chicago Style
Kanaly, Steve. "I came in with my idea of what a cowboy would wear, but then I met some real cowboys and they said that I rode the horses well, shoed the horses, but no good cowboy would be wearing a pair of Levi's. I had to get a good old pair of Wranglers." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-came-in-with-my-idea-of-what-a-cowboy-would-150091/.
MLA Style (9th ed.)
"I came in with my idea of what a cowboy would wear, but then I met some real cowboys and they said that I rode the horses well, shoed the horses, but no good cowboy would be wearing a pair of Levi's. I had to get a good old pair of Wranglers." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-came-in-with-my-idea-of-what-a-cowboy-would-150091/. Accessed 4 Feb. 2026.



