"I consider it essential that the photographer should do his own printing and enlarging. The final effect of the finished print depends so much on these operations"
About this Quote
The subtext is about power and responsibility. If you outsource printing, you outsource interpretation. A lab technician can make an image look “correct,” but Brandt is arguing that correctness is beside the point. His photos of British class interiors, stark nudes, and foggy streets rely on mood as much as subject. The tonal violence of deep blacks, the sculpted highlights, the way space compresses or breathes in an enlargement: these aren’t technical afterthoughts, they’re the narrative voice. He’s protecting that voice from being normalized.
Context matters: Brandt came up when the darkroom was the battlefield for modernist style. Photographers were fighting to be taken seriously as artists rather than button-pushers, and the print was the proof. His statement also anticipates a contemporary debate, even if he couldn’t name it: who “makes” an image when tools and workflows are distributed? Brandt’s answer is blunt. Craft isn’t separate from vision; it’s where vision becomes legible.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brandt, Bill. (2026, January 17). I consider it essential that the photographer should do his own printing and enlarging. The final effect of the finished print depends so much on these operations. FixQuotes. https://fixquotes.com/quotes/i-consider-it-essential-that-the-photographer-43685/
Chicago Style
Brandt, Bill. "I consider it essential that the photographer should do his own printing and enlarging. The final effect of the finished print depends so much on these operations." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-consider-it-essential-that-the-photographer-43685/.
MLA Style (9th ed.)
"I consider it essential that the photographer should do his own printing and enlarging. The final effect of the finished print depends so much on these operations." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-consider-it-essential-that-the-photographer-43685/. Accessed 12 Feb. 2026.


