Skip to main content

Education Quote by Anita Roddick

"I didn't go to business school, didn't care about financial stuff and the stock market"

About this Quote

There is a deliberate provocation in Anita Roddick leading with what sounds like a disqualifier: no business school, no interest in finance, no reverence for the stock market. It’s a rhetorical feint that flips the usual founder mythology. Instead of credentials and capital markets as proof of seriousness, she frames their absence as a kind of moral clarity - an immune system against the corporate brainworm that confuses value with valuation.

The intent is less anti-knowledge than anti-orthodoxy. Roddick isn’t bragging about ignorance; she’s attacking a specific kind of expertise: the MBA-finance pipeline that teaches you to optimize spreadsheets before you ask who gets harmed. The subtext is that the “financial stuff” isn’t neutral. It’s a culture with its own incentives, language, and blind spots, one that can turn a company’s purpose into a quarterly performance.

Context matters: Roddick built The Body Shop into a global brand while publicly foregrounding ethics, activism, and storytelling as business strategy. Coming from outside the polished corridors of corporate Britain, she leveraged outsider status as credibility - especially with consumers hungry for “values-led” commerce long before ESG became a boardroom buzzword.

The line works because it’s both confession and challenge. It dares the listener to ask: if you don’t worship the market, what do you worship instead? For Roddick, the implied answer is people, principles, and the messy, persuasive power of a mission - the kind that doesn’t fit neatly on a ticker symbol.

Quote Details

TopicEntrepreneur
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Roddick, Anita. (2026, January 18). I didn't go to business school, didn't care about financial stuff and the stock market. FixQuotes. https://fixquotes.com/quotes/i-didnt-go-to-business-school-didnt-care-about-15577/

Chicago Style
Roddick, Anita. "I didn't go to business school, didn't care about financial stuff and the stock market." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-didnt-go-to-business-school-didnt-care-about-15577/.

MLA Style (9th ed.)
"I didn't go to business school, didn't care about financial stuff and the stock market." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-didnt-go-to-business-school-didnt-care-about-15577/. Accessed 6 Feb. 2026.

More Quotes by Anita Add to List
I Didnt Go to Business School: Anita Roddick's Perspective
Click to enlarge Portrait | Landscape

About the Author

Anita Roddick

Anita Roddick (October 23, 1942 - September 10, 2007) was a Businessman from England.

25 more quotes available

View Profile

Similar Quotes

Norton Simon, Businessman