"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life"
About this Quote
The subtext is about identity. Success, in Jobs’s telling, isn’t just comfort; it’s a costume that hardens into a cage. “Being successful” carries expectations, institutional inertia, and the subtle tyranny of maintaining a brand - including your own. By praising the “beginner,” he elevates uncertainty as a competitive advantage: less certainty means fewer sacred cows, more appetite for risk, more room for taste and obsession. It’s also a quiet defense against criticism: if the post-Apple years were his most creative, then the firing becomes not a rejection but a necessary plot twist.
Context sharpens the point. Jobs said this in a Stanford commencement address after returning to Apple and overseeing its renaissance. He’s speaking from the far side of vindication, which lets him turn contingency into destiny. The line comforts strivers, yes, but it also normalizes volatility in a culture that romanticizes disruption: get knocked down, call it “freedom,” build the next thing. Jobs makes that creed feel less like coping and more like design.
Quote Details
| Topic | Reinvention |
|---|---|
| Source | Steve Jobs — Stanford University commencement address (2005), transcript; contains the passage about being fired from Apple and entering a creative period. |
| Cite |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 18). I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. FixQuotes. https://fixquotes.com/quotes/i-didnt-see-it-then-but-it-turned-out-that-17670/
Chicago Style
Jobs, Steve. "I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-didnt-see-it-then-but-it-turned-out-that-17670/.
MLA Style (9th ed.)
"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-didnt-see-it-then-but-it-turned-out-that-17670/. Accessed 12 Feb. 2026.





