"I do love DVD and I've always taken them seriously. You know, on the Austin things, we really put a ton of work into them because there's so much design involved. And in this one, we thought a lot about it and what could go in"
About this Quote
The telling word is “design.” Roach frames DVD extras as constructed experiences, closer to editorial filmmaking than bonus content: menus, packaging, featurettes, commentaries, the whole curated architecture that guides how a viewer revisits a movie. It’s also a director’s way of managing legacy. The theatrical release is a one-time communal event; the DVD is where a film lives, gets studied, gets re-argued with. By emphasizing “a ton of work,” he’s staking out craft pride in a realm many assume is purely technical or promotional.
The context matters: Roach’s Austin Powers era was peak DVD culture, when studios competed on special features and directors could extend the joke, deepen the parody, and build a fandom ecosystem. “What could go in” hints at playful world-building, but also control: a chance to shape interpretation, to provide a companion text. In a time when platforms can edit, bury, or remove films overnight, Roach’s seriousness reads less like geekiness and more like a philosophy of permanence.
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Citation Formats
APA Style (7th ed.)
Roach, Jay. (2026, January 15). I do love DVD and I've always taken them seriously. You know, on the Austin things, we really put a ton of work into them because there's so much design involved. And in this one, we thought a lot about it and what could go in. FixQuotes. https://fixquotes.com/quotes/i-do-love-dvd-and-ive-always-taken-them-seriously-146946/
Chicago Style
Roach, Jay. "I do love DVD and I've always taken them seriously. You know, on the Austin things, we really put a ton of work into them because there's so much design involved. And in this one, we thought a lot about it and what could go in." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-do-love-dvd-and-ive-always-taken-them-seriously-146946/.
MLA Style (9th ed.)
"I do love DVD and I've always taken them seriously. You know, on the Austin things, we really put a ton of work into them because there's so much design involved. And in this one, we thought a lot about it and what could go in." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-do-love-dvd-and-ive-always-taken-them-seriously-146946/. Accessed 18 Feb. 2026.




