"I do not regard advertising as entertainment or an art form, but as a medium of information"
- David Ogilvy
About this Quote
David Ogilvy's quote suggests that he does not see advertising as a kind of entertainment or art, but rather as a tool for communicating info. He likely thinks that advertising must be utilized to inform people about products, services, and other crucial information. He likely believes that marketing should be used to inform individuals and offer them with the information they require to make informed choices. Ogilvy's quote suggests that he thinks advertising ought to be used to notify individuals, not to amuse them. He likely believes that advertising needs to be used to supply people with the realities they require to make informed decisions, not to supply them with entertainment. Ogilvy's quote suggests that he believes marketing needs to be used to inform individuals, not to amuse them.