"I do not think that winning is the most important thing. I think winning is the only thing"
About this Quote
Coming from Bill Veeck - the baseball owner who treated the sport like both civic theater and hard-edged marketplace - the quote is less a meathead chant than a business credo sharpened into a slogan. Veeck understood that professional sports sell drama, and drama requires stakes. Winning is the cleanest stake there is: legible, measurable, instantly monetizable. Tickets, headlines, sponsorships, legacy - they all attach to the W. Even the romance of the underdog depends on the idea that the only outcome that truly counts is victory.
The subtext is uncomfortable: if winning is the only thing, then everything else becomes instrumental. Loyalty, sportsmanship, player development, even entertainment value are justified only insofar as they produce wins. That’s not just a sports take; it’s a mid-century American attitude compressed into one aggressive sentence, anticipating modern analytics and “ring culture,” where nuance gets treated as excuse-making. Veeck’s genius is that he makes the extremism sound like honesty.
Quote Details
| Topic | Victory |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Veeck, Bill. (2026, January 15). I do not think that winning is the most important thing. I think winning is the only thing. FixQuotes. https://fixquotes.com/quotes/i-do-not-think-that-winning-is-the-most-important-141777/
Chicago Style
Veeck, Bill. "I do not think that winning is the most important thing. I think winning is the only thing." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-do-not-think-that-winning-is-the-most-important-141777/.
MLA Style (9th ed.)
"I do not think that winning is the most important thing. I think winning is the only thing." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-do-not-think-that-winning-is-the-most-important-141777/. Accessed 16 Feb. 2026.








