"I do think that, for instance, we've been very lucky to have theatrical careers and be associated with Shakespeare which sometimes gives you a kind of bogus kudos"
About this Quote
"Bogus kudos" is the tell. He’s not attacking Shakespeare, or even the people who love him; he’s poking at the social machinery that turns proximity to a canon into a substitute for merit. The subtext is a critique of how prestige is manufactured: the right training, the right repertoire, the right institutions, and suddenly you’re treated as more substantial than the actor next door doing equally disciplined work in comedy, TV, or genre film. Branagh has lived both sides of that divide, bouncing between Henry V and Hollywood, art-house seriousness and popcorn spectacle. He knows how quickly the same performer can be read as "important" or "commercial" depending on the costume.
The intent is also defensive in a strategic way. By naming the "bogus" part himself, he inoculates against charges of elitism while keeping the crown intact: yes, Shakespeare confers status; no, he won’t pretend it’s pure. It’s humility with an edge, and a small act of honesty about how the culture industry grades talent on a curve of inherited reverence.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Branagh, Kenneth. (n.d.). I do think that, for instance, we've been very lucky to have theatrical careers and be associated with Shakespeare which sometimes gives you a kind of bogus kudos. FixQuotes. https://fixquotes.com/quotes/i-do-think-that-for-instance-weve-been-very-lucky-167912/
Chicago Style
Branagh, Kenneth. "I do think that, for instance, we've been very lucky to have theatrical careers and be associated with Shakespeare which sometimes gives you a kind of bogus kudos." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/i-do-think-that-for-instance-weve-been-very-lucky-167912/.
MLA Style (9th ed.)
"I do think that, for instance, we've been very lucky to have theatrical careers and be associated with Shakespeare which sometimes gives you a kind of bogus kudos." FixQuotes, https://fixquotes.com/quotes/i-do-think-that-for-instance-weve-been-very-lucky-167912/. Accessed 3 Feb. 2026.




