"I don't believe in fad diets"
About this Quote
“I don’t believe in fad diets” is the kind of line that sounds like common sense until you remember who’s saying it: Jenny Craig, a name that’s practically shorthand for the diet industry itself. The intent is defensive and strategic. It reassures you that she’s not selling snake oil, that her approach is sturdier than the grapefruit du jour. In a culture where wellness trends flare up and burn out at TikTok speed, “fad” is the accusation everyone’s trying to outrun.
The subtext is a neat bit of positioning: if fad diets are chaotic, punishing, and unserious, then her brand gets to stand for stability, structure, and adulthood. It’s also a way to pre-empt skepticism without admitting the larger contradiction: “I don’t believe in fads” is still a sales pitch, just a calmer one. The claim isn’t anti-diet so much as anti-competitor, drawing a bright line between gimmicks and an organized, monetizable lifestyle program.
Context matters here. The last few decades have cycled through low-fat, low-carb, detoxes, cleanses, keto, paleo, and now GLP-1 weight-loss drugs reshaping the market entirely. In that churn, the phrase functions like a brand seatbelt: it buckles consumers into something that promises long-term “habits” rather than short-term suffering. It works because it taps a very modern fatigue: people aren’t just tired of diets failing; they’re tired of being made to feel foolish for trying the wrong one.
The subtext is a neat bit of positioning: if fad diets are chaotic, punishing, and unserious, then her brand gets to stand for stability, structure, and adulthood. It’s also a way to pre-empt skepticism without admitting the larger contradiction: “I don’t believe in fads” is still a sales pitch, just a calmer one. The claim isn’t anti-diet so much as anti-competitor, drawing a bright line between gimmicks and an organized, monetizable lifestyle program.
Context matters here. The last few decades have cycled through low-fat, low-carb, detoxes, cleanses, keto, paleo, and now GLP-1 weight-loss drugs reshaping the market entirely. In that churn, the phrase functions like a brand seatbelt: it buckles consumers into something that promises long-term “habits” rather than short-term suffering. It works because it taps a very modern fatigue: people aren’t just tired of diets failing; they’re tired of being made to feel foolish for trying the wrong one.
Quote Details
| Topic | Health |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Craig, Jenny. (2026, January 15). I don't believe in fad diets. FixQuotes. https://fixquotes.com/quotes/i-dont-believe-in-fad-diets-171189/
Chicago Style
Craig, Jenny. "I don't believe in fad diets." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-dont-believe-in-fad-diets-171189/.
MLA Style (9th ed.)
"I don't believe in fad diets." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-dont-believe-in-fad-diets-171189/. Accessed 10 Feb. 2026.
More Quotes by Jenny
Add to List








