"I don't believe in just ordering people to do things. You have to sort of grab an oar and row with them"
About this Quote
Geneen’s line is a quiet rebuke to the corner-office myth of leadership: the idea that authority is a megaphone and strategy is a memo. “Ordering people” evokes the old industrial fantasy of the boss as command center, issuing directives that magically translate into effort. Geneen counters with a deliberately unglamorous image - not a throne, an oar. It’s manual, rhythmic, collective work. Leadership, in his framing, is less about charisma than credibility earned through shared exertion.
The subtext is transactional in a way that’s almost moral: you can’t demand commitment you’re unwilling to model. “Sort of” softens the sentence, but it also makes it feel practical rather than inspirational, the voice of a manager who thinks in systems. Rowing is coordination; if one person surges while others lag, the boat yaws. That metaphor quietly shifts responsibility onto the leader: your job is to set tempo, absorb fatigue, and make the direction legible.
Context matters because Geneen wasn’t speaking from a startup-era fantasy of “flat” culture. He ran ITT, the sprawling conglomerate emblematic of mid-century corporate power and its suspicion of softness. He also had a reputation for rigorous oversight and relentless performance discipline. That tension is the point: “rowing with them” isn’t a plea for chumminess. It’s a method for extracting results without resorting to raw coercion - a way to turn authority into buy-in, and buy-in into speed.
The subtext is transactional in a way that’s almost moral: you can’t demand commitment you’re unwilling to model. “Sort of” softens the sentence, but it also makes it feel practical rather than inspirational, the voice of a manager who thinks in systems. Rowing is coordination; if one person surges while others lag, the boat yaws. That metaphor quietly shifts responsibility onto the leader: your job is to set tempo, absorb fatigue, and make the direction legible.
Context matters because Geneen wasn’t speaking from a startup-era fantasy of “flat” culture. He ran ITT, the sprawling conglomerate emblematic of mid-century corporate power and its suspicion of softness. He also had a reputation for rigorous oversight and relentless performance discipline. That tension is the point: “rowing with them” isn’t a plea for chumminess. It’s a method for extracting results without resorting to raw coercion - a way to turn authority into buy-in, and buy-in into speed.
Quote Details
| Topic | Servant Leadership |
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