"I don't know what leadership is. You can't touch it. You can't feel it. It's not tangible. But I do know this: you recognize it when you see it"
About this Quote
Then comes the pivot: "you recognize it when you see it". It's an echo of the famous obscenity test ("I know it when I see it"), a phrase that smuggles subjective judgment in under the banner of common sense. The subtext is that leadership isn't something you measure with outcomes, credentials, or process. It's a vibe, a posture, a performance - and if you don't see it, the implication goes, that's on you. Conveniently, that also protects leaders from scrutiny: if leadership is intangible, accountability becomes a matter of perception management.
For a politician, this is strategic. In campaigns and crisis moments, voters often respond less to policy detail than to signals of steadiness, decisiveness, empathy, and command. Ehrlich's framing turns those signals into the definition itself. It's culturally savvy in a media environment where leadership is constantly auditioned on television clips and debate stages, where "looking presidential" can outweigh governing competence. The quote doesn't just describe leadership; it explains how politicians sell it - by making it feel self-evident.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ehrlich, Bob. (2026, January 16). I don't know what leadership is. You can't touch it. You can't feel it. It's not tangible. But I do know this: you recognize it when you see it. FixQuotes. https://fixquotes.com/quotes/i-dont-know-what-leadership-is-you-cant-touch-it-118662/
Chicago Style
Ehrlich, Bob. "I don't know what leadership is. You can't touch it. You can't feel it. It's not tangible. But I do know this: you recognize it when you see it." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-dont-know-what-leadership-is-you-cant-touch-it-118662/.
MLA Style (9th ed.)
"I don't know what leadership is. You can't touch it. You can't feel it. It's not tangible. But I do know this: you recognize it when you see it." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-dont-know-what-leadership-is-you-cant-touch-it-118662/. Accessed 7 Feb. 2026.








