"I don't know what they're thinking about. Just because someone says, 'I like what you do' or something, they might like it today and tomorrow they might not. I've had that experience with record companies"
About this Quote
The subtext is Coleman’s lived knowledge of how institutions metabolize innovation. In jazz, “I like what you do” can mean “I like it as a novelty” or “I like it as long as it stays profitable and controllable.” Coleman’s career is basically a case study in that conditional embrace. He was hailed as revolutionary, then treated as a problem to be managed: too free, too strange, too hard to market until the culture catches up and decides it was genius all along. Record companies, in his telling, don’t operate on aesthetic conviction; they operate on mood, trend, quarterly panic.
What makes the line sting is its modesty. He doesn’t rant about exploitation or demand respect. He just observes the volatility and keeps moving. That’s the intent: a survival ethic for artists whose work can’t be easily packaged. Don’t confuse praise with commitment. Don’t mistake attention for understanding. Keep making the thing, because the people “liking” it are often renting their enthusiasm by the day.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Coleman, Ornette. (2026, February 16). I don't know what they're thinking about. Just because someone says, 'I like what you do' or something, they might like it today and tomorrow they might not. I've had that experience with record companies. FixQuotes. https://fixquotes.com/quotes/i-dont-know-what-theyre-thinking-about-just-115616/
Chicago Style
Coleman, Ornette. "I don't know what they're thinking about. Just because someone says, 'I like what you do' or something, they might like it today and tomorrow they might not. I've had that experience with record companies." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/i-dont-know-what-theyre-thinking-about-just-115616/.
MLA Style (9th ed.)
"I don't know what they're thinking about. Just because someone says, 'I like what you do' or something, they might like it today and tomorrow they might not. I've had that experience with record companies." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/i-dont-know-what-theyre-thinking-about-just-115616/. Accessed 22 Feb. 2026.




