"I don't make deals for the money. I've got enough, much more than I'll ever need. I do it to do it"
About this Quote
It is, on its face, a renunciation of the one motive everyone assumes is driving the room. Trump’s line works because it performs indifference to money while still treating “making deals” as the real currency: status, conquest, the dopamine hit of winning. “I’ve got enough” isn’t modesty; it’s credentialing. He’s not just rich, he’s rich beyond practical need, which lets him reframe every subsequent negotiation as sport rather than necessity. That posture is meant to intimidate and seduce at once: intimidate counterparts with the suggestion he can walk away without pain, and seduce audiences with the fantasy of a man so unbound by ordinary incentives that his choices are pure will.
The subtext is also defensive. By insisting he doesn’t “make deals for the money,” he sidesteps the moral suspicion that profit motives corrupt judgment. It’s a preemptive alibi: if outcomes are controversial, the motive wasn’t greed; it was the game. The tautology “I do it to do it” is the tell. It shrugs off rational explanation and replaces it with identity. Deal-making becomes not a means but a self-justifying practice, like art for art’s sake, except the artwork is leverage.
Culturally, it fits the late-20th-century businessman-as-celebrity arc: wealth as proof of genius, then genius as license to pursue power for its own thrill. It’s a line that flatters the speaker as both above money and defined by appetite, turning ambition into a kind of inevitability.
The subtext is also defensive. By insisting he doesn’t “make deals for the money,” he sidesteps the moral suspicion that profit motives corrupt judgment. It’s a preemptive alibi: if outcomes are controversial, the motive wasn’t greed; it was the game. The tautology “I do it to do it” is the tell. It shrugs off rational explanation and replaces it with identity. Deal-making becomes not a means but a self-justifying practice, like art for art’s sake, except the artwork is leverage.
Culturally, it fits the late-20th-century businessman-as-celebrity arc: wealth as proof of genius, then genius as license to pursue power for its own thrill. It’s a line that flatters the speaker as both above money and defined by appetite, turning ambition into a kind of inevitability.
Quote Details
| Topic | Wealth |
|---|---|
| Source | Help us find the source |
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