"I don't set trends. I just find out what they are and exploit them"
About this Quote
The verb choice does the work. “Find out” makes trends feel like facts you can research, not messy social chemistry. “Exploit” is the kicker, blunt to the point of daring you to clutch your pearls. Clark strips away the romantic story we like to tell about pop culture - that it bubbles up organically, then somehow stays pure. His line admits the real supply chain: teenagers innovate, gatekeepers package, broadcast, and sell. If you’re uncomfortable with that, he’s basically saying: take it up with the system, not with me.
Context matters. As the face of American Bandstand and a major TV producer, Clark sat at the junction where Black music, teen desire, and advertiser-friendly “safe” presentation met in mid-century America. His credibility depended on seeming plugged in, not pushy; his power depended on deciding what got amplified. The subtext: influence isn’t always the person who invents the sound. Often it’s the person who recognizes it early and owns the microphone.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Clark, Dick. (2026, January 16). I don't set trends. I just find out what they are and exploit them. FixQuotes. https://fixquotes.com/quotes/i-dont-set-trends-i-just-find-out-what-they-are-125539/
Chicago Style
Clark, Dick. "I don't set trends. I just find out what they are and exploit them." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-dont-set-trends-i-just-find-out-what-they-are-125539/.
MLA Style (9th ed.)
"I don't set trends. I just find out what they are and exploit them." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-dont-set-trends-i-just-find-out-what-they-are-125539/. Accessed 12 Feb. 2026.




