"I don't think any of us could have possibly anticipated how successful Mad Men has been. When we were working on the pilot, we loved it. We thought it was special. We hoped and prayed it'd be a success. But we didn't count on it"
About this Quote
The key move is the pivot from taste to outcome. They didn't "count on it" - not because they lacked belief, but because believing isn't the same as predicting. That distinction matters with Mad Men, a show that arrived as a period drama about advertising but landed as a cultural mirror: style as ideology, nostalgia as critique, gender politics as plot engine. Moss is implicitly acknowledging how unpredictable it is for something so specific - slow-burn pacing, morally slippery characters, meticulous craft - to become a mainstream event.
There's also a subtle re-centering of the collective. "Any of us", "we", "working on the pilot" emphasizes ensemble and process over star power. In an era that markets television through auteurs and breakout leads, Moss frames the success as an emergent property of a group taking a risk, not a destiny. The subtext: we aimed for quality, not inevitability, and the surprise is part of what keeps the achievement honest.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Moss, Elizabeth. (2026, February 16). I don't think any of us could have possibly anticipated how successful Mad Men has been. When we were working on the pilot, we loved it. We thought it was special. We hoped and prayed it'd be a success. But we didn't count on it. FixQuotes. https://fixquotes.com/quotes/i-dont-think-any-of-us-could-have-possibly-141314/
Chicago Style
Moss, Elizabeth. "I don't think any of us could have possibly anticipated how successful Mad Men has been. When we were working on the pilot, we loved it. We thought it was special. We hoped and prayed it'd be a success. But we didn't count on it." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/i-dont-think-any-of-us-could-have-possibly-141314/.
MLA Style (9th ed.)
"I don't think any of us could have possibly anticipated how successful Mad Men has been. When we were working on the pilot, we loved it. We thought it was special. We hoped and prayed it'd be a success. But we didn't count on it." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/i-dont-think-any-of-us-could-have-possibly-141314/. Accessed 22 Feb. 2026.






