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Love Quote by Greg Lake

"I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person"

About this Quote

Lake’s refusal to treat art like a scoreboard reads less like laziness than a rejection of the modern hustle script. Coming from a musician who helped define prog rock’s grand ambitions, the line lands with a sly twist: here’s a guy associated with virtuosity and scale insisting he wasn’t chasing “challenges” at all. That tension is the point. He’s pushing back against the idea that difficulty equals value, that the worth of a song can be measured by how hard it was to pull off or how neatly it advances a career plan.

The subtext is protective. “Goal orientated” isn’t just about personal temperament; it’s a boundary against an industry that turns creativity into metrics: chart positions, tour grosses, streaming numbers, legacy branding. Lake frames love as the only legitimate engine, implicitly casting “achiever” culture as a contaminant that changes the work from the inside out. It’s a quiet defense of intuition over optimization.

Context matters, too. Lake came up in an era when rock musicians were increasingly treated like companies: elaborate tours, expensive studio time, label expectations. Prog in particular was accused of being coldly technical, a genre of flexing. His quote reframes that whole aesthetic as passion rather than posture. It also anticipates today’s creative burnout discourse: when art becomes a project-management problem, the soul gets edited out. Lake’s stance isn’t anti-ambition; it’s anti-instrumentalization. Art, he implies, dies the moment it’s reduced to a plan.

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TopicArt
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APA Style (7th ed.)
Lake, Greg. (2026, January 17). I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person. FixQuotes. https://fixquotes.com/quotes/i-dont-think-art-is-a-goal-orientated-business-i-55307/

Chicago Style
Lake, Greg. "I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-dont-think-art-is-a-goal-orientated-business-i-55307/.

MLA Style (9th ed.)
"I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-dont-think-art-is-a-goal-orientated-business-i-55307/. Accessed 4 Feb. 2026.

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About the Author

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Greg Lake (November 10, 1947 - December 7, 2016) was a Musician from United Kingdom.

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