"I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person"
About this Quote
The subtext is protective. “Goal orientated” isn’t just about personal temperament; it’s a boundary against an industry that turns creativity into metrics: chart positions, tour grosses, streaming numbers, legacy branding. Lake frames love as the only legitimate engine, implicitly casting “achiever” culture as a contaminant that changes the work from the inside out. It’s a quiet defense of intuition over optimization.
Context matters, too. Lake came up in an era when rock musicians were increasingly treated like companies: elaborate tours, expensive studio time, label expectations. Prog in particular was accused of being coldly technical, a genre of flexing. His quote reframes that whole aesthetic as passion rather than posture. It also anticipates today’s creative burnout discourse: when art becomes a project-management problem, the soul gets edited out. Lake’s stance isn’t anti-ambition; it’s anti-instrumentalization. Art, he implies, dies the moment it’s reduced to a plan.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Lake, Greg. (2026, January 17). I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person. FixQuotes. https://fixquotes.com/quotes/i-dont-think-art-is-a-goal-orientated-business-i-55307/
Chicago Style
Lake, Greg. "I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-dont-think-art-is-a-goal-orientated-business-i-55307/.
MLA Style (9th ed.)
"I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-dont-think-art-is-a-goal-orientated-business-i-55307/. Accessed 4 Feb. 2026.








