"I don't think people we'll miss the fact that SDC is way up there and that our profile is high"
About this Quote
The key phrase is “SDC is way up there.” It’s blunt, almost ladder-talk, importing the language of rankings and markets into an art form that usually insists it can’t be quantified. That’s the subtext: in the contemporary cultural economy, dance companies don’t survive on beauty alone. They survive on profile, on being legible to institutions that allocate money and attention. Murphy isn’t just celebrating; he’s staking a claim that SDC has crossed into the tier where reputations become self-reinforcing.
“Our profile is high” sounds like PR, and that’s precisely the point. A choreographer may live in the studio, but he negotiates in the public sphere. Murphy’s intent reads like reassurance to stakeholders and a warning to competitors: SDC has momentum, and momentum becomes power. Behind the confidence is the anxiety that dance is perpetually at risk of being overlooked - unless it insists, loudly, on its own importance.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Murphy, Graeme. (2026, January 15). I don't think people we'll miss the fact that SDC is way up there and that our profile is high. FixQuotes. https://fixquotes.com/quotes/i-dont-think-people-well-miss-the-fact-that-sdc-168897/
Chicago Style
Murphy, Graeme. "I don't think people we'll miss the fact that SDC is way up there and that our profile is high." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-dont-think-people-well-miss-the-fact-that-sdc-168897/.
MLA Style (9th ed.)
"I don't think people we'll miss the fact that SDC is way up there and that our profile is high." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-dont-think-people-well-miss-the-fact-that-sdc-168897/. Accessed 9 Feb. 2026.








