"I don't think there will ever be a permanent truce, but I believe the media needs to be more careful and be willing to count to 10 before rushing on the air or into print"
About this Quote
Then he pivots to discipline, and that’s the real message. “Count to 10” is deliberately plain, almost parental, a piece of newsroom folk wisdom aimed at an industry increasingly built for speed, performance, and instant moral clarity. It’s also a subtle rebuke to the incentives that now govern media: the hot take that outpaces verification, the push alert that substitutes adrenaline for judgment, the churn that treats “being first” as a proxy for being right.
Coming from Woodward, this isn’t abstract virtue-signaling about standards. His brand was built on method: documents, corroboration, patience, and sources who talk because they trust you won’t light a match near them. The subtext is that credibility is the only durable leverage the press has in its never-ending fight with power. If you rush, you don’t just risk a bad story; you hand your adversaries the propaganda they’re begging for: one error, inflated into proof that the whole enterprise is corrupt. Counting to 10 is not caution as timidity. It’s caution as strategy.
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Citation Formats
APA Style (7th ed.)
Woodward, Bob. (2026, January 15). I don't think there will ever be a permanent truce, but I believe the media needs to be more careful and be willing to count to 10 before rushing on the air or into print. FixQuotes. https://fixquotes.com/quotes/i-dont-think-there-will-ever-be-a-permanent-truce-140017/
Chicago Style
Woodward, Bob. "I don't think there will ever be a permanent truce, but I believe the media needs to be more careful and be willing to count to 10 before rushing on the air or into print." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-dont-think-there-will-ever-be-a-permanent-truce-140017/.
MLA Style (9th ed.)
"I don't think there will ever be a permanent truce, but I believe the media needs to be more careful and be willing to count to 10 before rushing on the air or into print." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-dont-think-there-will-ever-be-a-permanent-truce-140017/. Accessed 22 Feb. 2026.








