"I dress for the image, not for myself, not for the public, not for fashion, not for men"
About this Quote
The subtext is audacious for an actress whose fame depended on being watched. Dietrich acknowledges the gaze, then sidesteps it. She’s not claiming indifference to attention; she’s claiming dominance over it. The line reads like a contract dispute with the culture: you may look, but you don’t get to define why I’m seen. That stance is especially pointed in a career built on androgynous tailoring, top hats, and a cool, engineered eroticism that blurred gender codes without asking permission. Dressing “not for men” doesn’t deny sexuality; it reroutes it away from male entitlement and toward her own aesthetic program.
Context matters: Dietrich came up in an era when Hollywood sold women as consumable fantasies and punished those who didn’t play the “natural” siren. Her answer is to be artificial on purpose, to treat glamour as a studio craft. It’s a modern celebrity lesson before the word “branding” existed: if you don’t curate your image, someone else will - and they’ll invoice you for the privilege.
Quote Details
| Topic | Aesthetic |
|---|---|
| Source | Verified source: The Observer: Marlene Dietrich's wardrobe secrets (Marlene Dietrich, 1960)
Evidence: "I dress for the image," she announced. "Not for myself, not for the public, not for fashion, not for men.". This Guardian page is a reprint/edited extract from The Observer archive and explicitly states the piece was "Originally published in the Observer on 6 March 1960". In the excerpt, Dietrich speaks the quote in an interview context (not movie dialogue). The original print page number is not provided on the reprint; to get the exact page you’d likely need to consult a scanned issue/microfilm of The Observer dated 6 March 1960. Other candidates (1) Humorous Wit (Djamel Ouis, 2020) compilation95.0% ... I dress for the image . Not for myself , not for the public , not for fashion , not for men . Marlene Dietrich Pa... |
| Cite |
Citation Formats
APA Style (7th ed.)
Dietrich, Marlene. (2026, February 26). I dress for the image, not for myself, not for the public, not for fashion, not for men. FixQuotes. https://fixquotes.com/quotes/i-dress-for-the-image-not-for-myself-not-for-the-93299/
Chicago Style
Dietrich, Marlene. "I dress for the image, not for myself, not for the public, not for fashion, not for men." FixQuotes. February 26, 2026. https://fixquotes.com/quotes/i-dress-for-the-image-not-for-myself-not-for-the-93299/.
MLA Style (9th ed.)
"I dress for the image, not for myself, not for the public, not for fashion, not for men." FixQuotes, 26 Feb. 2026, https://fixquotes.com/quotes/i-dress-for-the-image-not-for-myself-not-for-the-93299/. Accessed 1 Mar. 2026.





