"I fully expect to be able to complete one more campaign goal - and that is to proudly report that signs have been erected as you enter our great state that say 'Welcome to Wild, Wonderful West Virginia: Open for Business!'"
About this Quote
Manchin’s line is a politician’s victory lap dressed up as highway furniture. The promise is modest on purpose: not a sweeping jobs program or a grand ideological conversion, just “one more campaign goal” he can physically point to. By shrinking the ambition to signage, he makes “economic development” feel concrete, immediate, and camera-ready. You can cut to the ribbon, pan across the slogan, and let the image do what policy often can’t: signal momentum.
The subtext is aimed at two audiences at once. To national investors and corporations, “Open for Business!” is a dog whistle for predictable permitting, lighter regulation, and a friendly statehouse. To home-state voters, it’s reassurance that West Virginia isn’t being pitied or left behind; it’s being marketed. The phrase “Wild, Wonderful West Virginia” borrows the state’s tourism-brand warmth, then splices it to the colder language of commerce. Nature and nostalgia become the wrapper for a pro-growth message that might otherwise read as austerity or concession.
Context matters because Manchin’s political identity has long hinged on translating Democratic affiliation into a culturally conservative, industry-conscious posture. “As you enter our great state” frames economic policy as border theater: identity first, investment second. The sign is less about informing travelers than performing governance - proof that he’s fighting for attention, respect, and deals in a country that often treats Appalachia as backdrop rather than stakeholder.
The subtext is aimed at two audiences at once. To national investors and corporations, “Open for Business!” is a dog whistle for predictable permitting, lighter regulation, and a friendly statehouse. To home-state voters, it’s reassurance that West Virginia isn’t being pitied or left behind; it’s being marketed. The phrase “Wild, Wonderful West Virginia” borrows the state’s tourism-brand warmth, then splices it to the colder language of commerce. Nature and nostalgia become the wrapper for a pro-growth message that might otherwise read as austerity or concession.
Context matters because Manchin’s political identity has long hinged on translating Democratic affiliation into a culturally conservative, industry-conscious posture. “As you enter our great state” frames economic policy as border theater: identity first, investment second. The sign is less about informing travelers than performing governance - proof that he’s fighting for attention, respect, and deals in a country that often treats Appalachia as backdrop rather than stakeholder.
Quote Details
| Topic | Vision & Strategy |
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