"I guess any simple idea that is really good will catch on quickly"
About this Quote
The operative word is "simple", which in academic culture is both a compliment and a threat. Simple can mean clear, portable, teachable - the kind of concept a student can repeat accurately, the kind of model that fits on a chalkboard and still has explanatory power. It also implies a rebuke to professional complexity: the suspicion that some "hard" ideas are only hard because they're padded with needless complication. Hull is defending parsimony as a moral and practical virtue.
"Really good" does more work than it admits. It's an appeal to an imagined consensus standard, the way scientists talk when they believe reality will enforce the verdict. Yet the subtext is also a bit of wishful pedagogy: a hope that quality will outrun gatekeeping.
"Catch on quickly" brings in the marketplace of attention. It's not "be proven" or "become accepted", but spread, like a tune or a meme. In a modern context where virality often rewards the simplistic rather than the simple, Hull's line reads as both optimistic and faintly anxious: he wants a world where clarity travels fast because it's true, not just because it's catchy.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hull, John C. (2026, January 15). I guess any simple idea that is really good will catch on quickly. FixQuotes. https://fixquotes.com/quotes/i-guess-any-simple-idea-that-is-really-good-will-151799/
Chicago Style
Hull, John C. "I guess any simple idea that is really good will catch on quickly." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-guess-any-simple-idea-that-is-really-good-will-151799/.
MLA Style (9th ed.)
"I guess any simple idea that is really good will catch on quickly." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-guess-any-simple-idea-that-is-really-good-will-151799/. Accessed 12 Feb. 2026.







