"I had in effect a user base eager to buy porn but no one to sell it to them"
About this Quote
A journalist’s deadpan can be a scalpel, and Benjamin Cohen’s line slices straight through Silicon Valley’s favorite myth: that “disruption” is born from vision, not from appetite. “In effect” is doing quiet work here, signaling a postmortem tone - the speaker isn’t bragging so much as admitting to an accidental discovery. He didn’t set out to build a porn marketplace; he stumbled into the oldest rule of the internet economy: demand arrives first, dignity and infrastructure lag behind.
The sentence is also a neat inversion of the startup fantasy. Usually founders claim they created a market people didn’t know they needed. Cohen’s subtext is the opposite: the market was embarrassingly obvious. The problem wasn’t convincing users; it was supply, legitimacy, and logistics - “no one to sell it to them” implies gatekeepers, stigma, payment processors, and the very real risk that the would-be sellers didn’t want to be visible. It’s capitalism with its mask off: not a moral debate, just a mismatch between eager consumers and constrained producers.
Contextually, it taps into the internet’s long, awkward courtship with adult content as a driver of adoption - from early bulletin boards to streaming, from credit cards to privacy tech. Cohen is pointing at a dirty engine powering a clean narrative. Tech loves to talk about “community”; this is community as compulsion, and it works because it’s blunt enough to be funny while still implicating the listener in the demand.
The sentence is also a neat inversion of the startup fantasy. Usually founders claim they created a market people didn’t know they needed. Cohen’s subtext is the opposite: the market was embarrassingly obvious. The problem wasn’t convincing users; it was supply, legitimacy, and logistics - “no one to sell it to them” implies gatekeepers, stigma, payment processors, and the very real risk that the would-be sellers didn’t want to be visible. It’s capitalism with its mask off: not a moral debate, just a mismatch between eager consumers and constrained producers.
Contextually, it taps into the internet’s long, awkward courtship with adult content as a driver of adoption - from early bulletin boards to streaming, from credit cards to privacy tech. Cohen is pointing at a dirty engine powering a clean narrative. Tech loves to talk about “community”; this is community as compulsion, and it works because it’s blunt enough to be funny while still implicating the listener in the demand.
Quote Details
| Topic | Startup |
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