"I had popcorn all over the place, so I decided I might as well be in the Processing Business"
About this Quote
The subtext is brand-building disguised as anecdote. Redenbacher became a face and a name, not just a supplier, at a moment when food was industrializing and consumers were learning to trust packaged goods over local familiarity. This quip stitches product and personality together: hes the guy who knows popcorn so well its invaded his life. By leaning into the clutter, he implies obsession, trial-and-error, and lived expertise - the artisanal aura inside a mass-market business.
Theres also a subtle rebuttal to the romance of the lone inventor. The Processing Business is capital-P capitalism: scale, distribution, consistency, the unglamorous machinery that turns a snack into an empire. His origin story doesnt flatter the audience with moral lessons; it flatters them with relatability. Who hasnt looked at a small problem and thought, if this keeps happening, maybe it wants to be a system? Redenbacher packages that impulse as American common sense - and, not incidentally, as advertising you can repeat at the dinner table.
Quote Details
| Topic | Puns & Wordplay |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Redenbacher, Orville. (n.d.). I had popcorn all over the place, so I decided I might as well be in the Processing Business. FixQuotes. https://fixquotes.com/quotes/i-had-popcorn-all-over-the-place-so-i-decided-i-159301/
Chicago Style
Redenbacher, Orville. "I had popcorn all over the place, so I decided I might as well be in the Processing Business." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/i-had-popcorn-all-over-the-place-so-i-decided-i-159301/.
MLA Style (9th ed.)
"I had popcorn all over the place, so I decided I might as well be in the Processing Business." FixQuotes, https://fixquotes.com/quotes/i-had-popcorn-all-over-the-place-so-i-decided-i-159301/. Accessed 2 Feb. 2026.


