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Daily Inspiration Quote by Emma Thompson

"I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately"

About this Quote

Thompson’s complaint lands because it’s delivered like a personal irritation, but it’s really an indictment of a whole cultural operating system: the way entertainment and advertising don’t just respond to identity, they manufacture it into purchasable slices. “I hate” is doing strategic work here. It’s not theory; it’s exasperation. That grounded tone makes the critique harder to dismiss as elite hand-wringing, especially coming from someone who benefits from the industry she’s side-eyeing.

The key phrase is “separate us out,” which frames demographics not as neutral descriptions but as active sorting mechanisms. The subtext: segmentation isn’t about understanding people, it’s about reducing them to predictable consumption patterns. The follow-up - “basically in order to sell us things” - punctures any lofty rhetoric about personalization. Thompson’s cynicism is blunt: the algorithm’s love language is conversion.

Her second sentence pivots from critique to a human-sized demand: “stories that we can enjoy together.” That “together” is less nostalgia than politics. Shared stories create shared reference points; they’re the cultural glue that lets strangers argue, empathize, and recognize each other as part of the same public. When every group is fed its own tailored feed, culture stops being a commons and becomes a set of parallel private rooms.

Context matters: Thompson is a mainstream actor with a career built on cross-generational, broadly legible narratives. She’s defending not just “mass appeal,” but the idea that art can be a meeting place rather than a market segment - and that the real loss of demographic sorting is social, not just aesthetic.

Quote Details

TopicMovie
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Citation Formats

APA Style (7th ed.)
Thompson, Emma. (2026, January 17). I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately. FixQuotes. https://fixquotes.com/quotes/i-hate-the-way-market-forces-try-to-separate-us-50052/

Chicago Style
Thompson, Emma. "I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-hate-the-way-market-forces-try-to-separate-us-50052/.

MLA Style (9th ed.)
"I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-hate-the-way-market-forces-try-to-separate-us-50052/. Accessed 12 Feb. 2026.

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Emma Thompson

Emma Thompson (born April 15, 1959) is a Actress from England.

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