"I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately"
About this Quote
The key phrase is “separate us out,” which frames demographics not as neutral descriptions but as active sorting mechanisms. The subtext: segmentation isn’t about understanding people, it’s about reducing them to predictable consumption patterns. The follow-up - “basically in order to sell us things” - punctures any lofty rhetoric about personalization. Thompson’s cynicism is blunt: the algorithm’s love language is conversion.
Her second sentence pivots from critique to a human-sized demand: “stories that we can enjoy together.” That “together” is less nostalgia than politics. Shared stories create shared reference points; they’re the cultural glue that lets strangers argue, empathize, and recognize each other as part of the same public. When every group is fed its own tailored feed, culture stops being a commons and becomes a set of parallel private rooms.
Context matters: Thompson is a mainstream actor with a career built on cross-generational, broadly legible narratives. She’s defending not just “mass appeal,” but the idea that art can be a meeting place rather than a market segment - and that the real loss of demographic sorting is social, not just aesthetic.
Quote Details
| Topic | Movie |
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| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Thompson, Emma. (2026, January 17). I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately. FixQuotes. https://fixquotes.com/quotes/i-hate-the-way-market-forces-try-to-separate-us-50052/
Chicago Style
Thompson, Emma. "I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-hate-the-way-market-forces-try-to-separate-us-50052/.
MLA Style (9th ed.)
"I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-hate-the-way-market-forces-try-to-separate-us-50052/. Accessed 12 Feb. 2026.






