"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed"
About this Quote
The subtext is a blueprint for how to metabolize criticism. “Everybody tells you that you’ve completely failed” is less a complaint than a job description. In Jobs’s world, the chorus of naysayers becomes a diagnostic: if the backlash isn’t loud, maybe you’re not actually changing anything. He’s normalizing the ugly middle of innovation, when the old system is broken and the new one hasn’t proven itself yet. That’s where reputations hemorrhage and teams fracture; he’s insisting that phase isn’t a warning sign, it’s the toll.
Context sharpens the edge. Jobs’s career was defined by dramatic resets - Apple’s early leap with the Macintosh, his exile and return, the iMac, iPod, iPhone. “Revolutionary changes” also flatter a certain Silicon Valley myth: the founder as visionary martyr. It’s inspiring, but it’s also strategic. If revolution is the goal, then impatience, stress, and even public failure can be reframed as evidence of seriousness, not dysfunction.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 18). I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed. FixQuotes. https://fixquotes.com/quotes/i-have-a-great-respect-for-incremental-17673/
Chicago Style
Jobs, Steve. "I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-have-a-great-respect-for-incremental-17673/.
MLA Style (9th ed.)
"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-have-a-great-respect-for-incremental-17673/. Accessed 12 Feb. 2026.







