"I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand"

This quote by Jason Patric speaks to the issue of celebrity exhibitionism in the show business. He is expressing his disapproval of the method celebs are typically dealt with as commodities, and their individual lives are placed on display for the public to take in. He believes that celebrities should not be minimized to a brand, which their personal lives must remain personal. He is likewise most likely describing the method celebrities are frequently utilized to promote services and products, and how their individual lives are used to generate publicity and attention. Patric's quote talks to the requirement for more regard and privacy for celebrities, and for them to be viewed as more than just a brand name. It is a reminder that celebs are individuals too, which their personal lives should be respected.