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Daily Inspiration Quote by Bob Woodward

"I have found people don't want to be told. That they can figure it out"

About this Quote

Woodward’s line lands with the quiet authority of someone who’s spent a career watching power lie to itself. “People don’t want to be told” isn’t an anti-intellectual shrug; it’s a field note from the trenches of American media, where facts are plentiful, but persuasion is scarce. The second sentence - “That they can figure it out” - flips what sounds like cynicism into a strategy. He’s not praising audiences as omniscient. He’s naming a psychological truth: most people defend their autonomy more fiercely than they pursue information. Tell them what to think and they’ll resist on principle; give them the pieces and they’ll build the conclusion as if it were their own.

That subtext fits Woodward’s signature method: accumulation over sermon. He’s famous for letting transcripts, scenes, and competing voices do the moral work without a narrator leaning in. The intent is practical, almost tactical: reporting that “tells” can trigger reactance, while reporting that “shows” invites readers into a sense-making role. It’s journalism as scaffolding, not lecturing.

The context is also our current information ecosystem, where “being told” often arrives packaged as branding, agenda, or tribal signaling. Woodward’s remark reads as a warning to both reporters and sources: if you want the public to see something, don’t issue commandments. Put the evidence in their hands, then let their pride in figuring it out do the rest.

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APA Style (7th ed.)
Woodward, Bob. (n.d.). I have found people don't want to be told. That they can figure it out. FixQuotes. https://fixquotes.com/quotes/i-have-found-people-dont-want-to-be-told-that-51264/

Chicago Style
Woodward, Bob. "I have found people don't want to be told. That they can figure it out." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/i-have-found-people-dont-want-to-be-told-that-51264/.

MLA Style (9th ed.)
"I have found people don't want to be told. That they can figure it out." FixQuotes, https://fixquotes.com/quotes/i-have-found-people-dont-want-to-be-told-that-51264/. Accessed 2 Feb. 2026.

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People Don't Want to Be Told: Bob Woodward's Insight
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About the Author

Bob Woodward

Bob Woodward (born March 26, 1943) is a Journalist from USA.

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