"I have one yardstick by which I test every major problem - and that yardstick is: Is it good for America?"
About this Quote
A yardstick is blunt by design: it turns messy arguments into a single measurement. Eisenhower’s line borrows that bluntness to project steadiness, not flash. Coming from a career general turned president, the phrasing carries an almost military comfort with standardization: set the rule, apply it, move on. The appeal is obvious. In an era of Cold War anxiety and expanding federal ambition, “Is it good for America?” offers citizens a clean test amid propaganda, partisanship, and technocratic complexity.
The subtext is where the power - and the dodge - lives. “America” sounds like a shared object, but it’s a contested container. Good for whom: defense contractors or draftees, suburbs or cities, white workers or Black Americans fighting segregation, corporations or consumers? Eisenhower doesn’t specify, and that vagueness is functional. It lets a leader claim moral clarity while keeping room to maneuver across factions. The sentence performs national unity while quietly sidestepping the fact that national interest is often an argument, not a fact.
Context sharpens the irony. This is the same president who warned about the “military-industrial complex,” a phrase that admits America can mistake its own appetites for its needs. The yardstick, then, is aspirational: a promise that policy will be judged against the public good, not the loudest lobby. It works rhetorically because it sounds like common sense, but it also asks listeners to trust the measurer. In Eisenhower’s hands, that trust was the point.
The subtext is where the power - and the dodge - lives. “America” sounds like a shared object, but it’s a contested container. Good for whom: defense contractors or draftees, suburbs or cities, white workers or Black Americans fighting segregation, corporations or consumers? Eisenhower doesn’t specify, and that vagueness is functional. It lets a leader claim moral clarity while keeping room to maneuver across factions. The sentence performs national unity while quietly sidestepping the fact that national interest is often an argument, not a fact.
Context sharpens the irony. This is the same president who warned about the “military-industrial complex,” a phrase that admits America can mistake its own appetites for its needs. The yardstick, then, is aspirational: a promise that policy will be judged against the public good, not the loudest lobby. It works rhetorically because it sounds like common sense, but it also asks listeners to trust the measurer. In Eisenhower’s hands, that trust was the point.
Quote Details
| Topic | Decision-Making |
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