"I hope I'm not a tourist attraction - I'm sure that they come here really because St. Andrews is just amazing, a beautiful place"
About this Quote
The phrase “tourist attraction” is doing heavy lifting. Royals are both people and product, and William is acknowledging the uncomfortable truth that he can function like a landmark: a moving object people travel to consume. By denying it, he also names it, signaling awareness of the transactional attention economy that follows him. The pivot to “they come here really because” is the soft power move: he redirects curiosity away from his body and toward Britain-as-brand, the heritage landscape that monarchy has long helped market.
Context matters. St. Andrews is not just “amazing”; it’s a symbol of continuity, tradition, and elite formation. William’s insistence on the town’s beauty frames his presence as incidental, not extractive, which flatters locals and subtly asks for privacy without sounding entitled. It’s also a rehearsal of his future job: to be visible enough to validate institutions, invisible enough to let the country imagine itself at the center. The subtext is clear: don’t reduce this place to a royal sighting, and don’t reduce me to a spectacle, even though the system is built to do exactly that.
Quote Details
| Topic | Travel |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
William, Prince. (2026, January 18). I hope I'm not a tourist attraction - I'm sure that they come here really because St. Andrews is just amazing, a beautiful place. FixQuotes. https://fixquotes.com/quotes/i-hope-im-not-a-tourist-attraction-im-sure-that-18728/
Chicago Style
William, Prince. "I hope I'm not a tourist attraction - I'm sure that they come here really because St. Andrews is just amazing, a beautiful place." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-hope-im-not-a-tourist-attraction-im-sure-that-18728/.
MLA Style (9th ed.)
"I hope I'm not a tourist attraction - I'm sure that they come here really because St. Andrews is just amazing, a beautiful place." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-hope-im-not-a-tourist-attraction-im-sure-that-18728/. Accessed 21 Feb. 2026.



