"I hope we're all kind of influencing each other now to keep the quality up on those things. They seem to be getting better and better and better as there's not only sort of a film geek audience, there's also a general interest in the overall film consuming population"
About this Quote
The intent is both communal and self-protective. “Influencing each other” casts competition as creative cross-pollination, a comforting story Hollywood tells itself when market pressures are actually doing a lot of the steering. Roach’s real point is about audiences: there used to be the film-geek gatekeepers and then “the overall film consuming population,” and now the second group has adopted some of the first group’s expectations. That shift is a cultural power transfer. Taste isn’t confined to the art-house crowd; it’s been mainstreamed by streaming access, social media discourse, and a prestige arms race that turns “quality” into a brand feature.
The subtext is mildly anxious: if general audiences have developed cinephile standards, you can’t coast on familiarity, star power, or formula. “Better and better and better” isn’t just enthusiasm; it’s escalation, the treadmill of constant improvement in an attention economy. Roach, a director who’s moved between broad comedy and political dramatization, is implicitly arguing for seriousness of craft even in mass entertainment. He’s staking a claim that the crowd has become sophisticated enough to reward it.
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Citation Formats
APA Style (7th ed.)
Roach, Jay. (2026, January 17). I hope we're all kind of influencing each other now to keep the quality up on those things. They seem to be getting better and better and better as there's not only sort of a film geek audience, there's also a general interest in the overall film consuming population. FixQuotes. https://fixquotes.com/quotes/i-hope-were-all-kind-of-influencing-each-other-55778/
Chicago Style
Roach, Jay. "I hope we're all kind of influencing each other now to keep the quality up on those things. They seem to be getting better and better and better as there's not only sort of a film geek audience, there's also a general interest in the overall film consuming population." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-hope-were-all-kind-of-influencing-each-other-55778/.
MLA Style (9th ed.)
"I hope we're all kind of influencing each other now to keep the quality up on those things. They seem to be getting better and better and better as there's not only sort of a film geek audience, there's also a general interest in the overall film consuming population." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-hope-were-all-kind-of-influencing-each-other-55778/. Accessed 24 Feb. 2026.


