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Daily Inspiration Quote by Coco Chanel

"I invented my life by taking for granted that everything I did not like would have an opposite, which I would like"

About this Quote

Coco Chanel frames self-creation less as a romantic journey than as a ruthless design problem: identify what repels you, then draft its counter-image and live inside it. The line’s engine is that sly phrase "taking for granted" - not hoping, not asking permission, not waiting for culture to catch up. She treats the "opposite" as a given, like negative space in a sketch that already implies the final silhouette.

The intent is practical and defiant. Chanel isn’t offering vague inspiration; she’s describing a method. Dislike becomes data. Constraint becomes a blueprint. It’s a designer’s logic applied to identity: you don’t discover yourself, you prototype yourself against the bad options on display.

The subtext is sharper: this is a woman who watched a society script female life as ornament, dependency, and polite discomfort - then used revulsion as fuel. If frills and corsetry were the uniform of submission, the opposite was ease, clean lines, a body that could move, work, smoke, flirt, leave. Her aesthetic revolt (jersey fabric, pared-down forms, the little black dress) doubles as social engineering: she’s not just changing clothes, she’s changing what a modern woman is allowed to look like while claiming agency.

Context matters because Chanel’s life straddled poverty, war, and the rise of mass modernity. In that churn, "invented my life" reads as both ambition and survival strategy. She’s selling a fantasy, yes - but it’s a hard-edged one: taste as resistance, style as an exit route, and rejection as the first step toward authorship.

Quote Details

TopicReinvention
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Citation Formats

APA Style (7th ed.)
Chanel, Coco. (2026, January 18). I invented my life by taking for granted that everything I did not like would have an opposite, which I would like. FixQuotes. https://fixquotes.com/quotes/i-invented-my-life-by-taking-for-granted-that-23175/

Chicago Style
Chanel, Coco. "I invented my life by taking for granted that everything I did not like would have an opposite, which I would like." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-invented-my-life-by-taking-for-granted-that-23175/.

MLA Style (9th ed.)
"I invented my life by taking for granted that everything I did not like would have an opposite, which I would like." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-invented-my-life-by-taking-for-granted-that-23175/. Accessed 7 Feb. 2026.

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About the Author

Coco Chanel

Coco Chanel (August 19, 1883 - January 10, 1971) was a Designer from France.

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