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Daily Inspiration Quote by Harry Caray

"I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead"

About this Quote

There is a whole theory of American broadcasting tucked into that goofy little substitution. Caray is admitting what every live performer learns fast: the audience isn’t just the people in front of you, it’s the gatekeepers in your headset and the families on the other end of the signal. “The profanity used up and down my street” isn’t only about swear words; it’s code for class, neighborhood texture, and the unfiltered voice you come from. The airwaves demanded a cleaner dialect, and Caray didn’t pretend it was natural. He “trained” himself, like an athlete drilling form, to translate the same emotional voltage into a phrase that wouldn’t get dumped, fined, or quietly retired.

“Holy Cow” works because it’s both sincere and performative. It keeps the burst of surprise and delight, but sandpapers off the risk. It’s also faintly absurd, which is the point: the sanitized euphemism becomes a signature rather than a compromise. Caray turns censorship into branding, converting constraint into catchphrase, and in doing so he shows how mass media doesn’t just transmit culture; it edits it, then sells the edit back to us as personality.

Context matters: mid-century radio and TV were intensely policed spaces, with sponsors and station managers acting as moral landlords. Caray’s line is a wink at that system, but also a confession of craft. The legend of the “authentic” sportscaster is, in part, an expertly managed performance of acceptable authenticity.

Quote Details

TopicWitty One-Liners
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Citation Formats

APA Style (7th ed.)
Caray, Harry. (2026, January 17). I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead. FixQuotes. https://fixquotes.com/quotes/i-knew-the-profanity-used-up-and-down-my-street-68654/

Chicago Style
Caray, Harry. "I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-knew-the-profanity-used-up-and-down-my-street-68654/.

MLA Style (9th ed.)
"I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-knew-the-profanity-used-up-and-down-my-street-68654/. Accessed 10 Feb. 2026.

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Holy Cow: Harry Caray on Broadcasting and Family-Friendly Language
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About the Author

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Harry Caray (March 1, 1920 - February 18, 1998) was a Entertainer from USA.

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