"I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead"
About this Quote
“Holy Cow” works because it’s both sincere and performative. It keeps the burst of surprise and delight, but sandpapers off the risk. It’s also faintly absurd, which is the point: the sanitized euphemism becomes a signature rather than a compromise. Caray turns censorship into branding, converting constraint into catchphrase, and in doing so he shows how mass media doesn’t just transmit culture; it edits it, then sells the edit back to us as personality.
Context matters: mid-century radio and TV were intensely policed spaces, with sponsors and station managers acting as moral landlords. Caray’s line is a wink at that system, but also a confession of craft. The legend of the “authentic” sportscaster is, in part, an expertly managed performance of acceptable authenticity.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Caray, Harry. (2026, January 17). I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead. FixQuotes. https://fixquotes.com/quotes/i-knew-the-profanity-used-up-and-down-my-street-68654/
Chicago Style
Caray, Harry. "I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-knew-the-profanity-used-up-and-down-my-street-68654/.
MLA Style (9th ed.)
"I knew the profanity used up and down my street would not go over the air... So I trained myself to say 'Holy Cow' instead." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-knew-the-profanity-used-up-and-down-my-street-68654/. Accessed 10 Feb. 2026.







