"I know actors come around and they always talk like that, but I don't do publicity if I don't like the film"
About this Quote
There’s a small, bracing act of refusal embedded in Barbara Hershey’s line: a veteran actor declining to play the expected game of cheerful obligation. She opens by acknowledging the script everyone knows: actors “come around” to promote a project and “always talk like that,” meaning the practiced enthusiasm, the polished anecdotes, the diplomatic praise for cast and crew. It’s not just cynicism; it’s an insider’s shrug at a system that rewards likability and punishes honesty.
Then she draws a hard boundary: “but I don’t do publicity if I don’t like the film.” The word “but” is doing the heavy lifting, flipping the sentence from commentary to policy. Hershey’s intent isn’t to posture as above the industry; it’s to reclaim a thin slice of agency in a machine built on access and optics. Publicity is labor, emotional and reputational, and she’s saying she won’t donate it to work she can’t stand behind.
The subtext is also reputational triage. For an actress whose career spans prestige indies and studio projects, selective promotion becomes a way to protect the meaning of her yeses. She’s hinting at an ethical economy: if audiences are constantly sold enthusiasm, enthusiasm becomes worthless. In an era where press tours blur into influencer content and “authenticity” is just another deliverable, Hershey positions sincerity as leverage - and quietly indicts an industry that treats it as optional.
Then she draws a hard boundary: “but I don’t do publicity if I don’t like the film.” The word “but” is doing the heavy lifting, flipping the sentence from commentary to policy. Hershey’s intent isn’t to posture as above the industry; it’s to reclaim a thin slice of agency in a machine built on access and optics. Publicity is labor, emotional and reputational, and she’s saying she won’t donate it to work she can’t stand behind.
The subtext is also reputational triage. For an actress whose career spans prestige indies and studio projects, selective promotion becomes a way to protect the meaning of her yeses. She’s hinting at an ethical economy: if audiences are constantly sold enthusiasm, enthusiasm becomes worthless. In an era where press tours blur into influencer content and “authenticity” is just another deliverable, Hershey positions sincerity as leverage - and quietly indicts an industry that treats it as optional.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
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