"I know it sounds hokey, but I think, ultimately, on television you can't hide who you are"
About this Quote
Urich frames it as “hokey” because sincerity about character can sound like a Hallmark card in an industry built on craft, image, and controlled illusion. That little self-correction is the tell. He’s admitting the discomfort of saying out loud what TV veterans know privately: the medium’s speed and volume make sustained fakery expensive. In film, you can disappear into a role for two hours with takes, edits, and time. In television, you live with an audience across seasons. They watch you age, watch your habits calcify, watch your reactions become familiar. The “you” leaks through the seams.
The subtext is both flattering and sobering. It suggests a kind of moral transparency (good people read as good), but also a trap: if you’re typed as dependable, charming, or tough, the industry will keep renting that version of you. Urich, a quintessential late-70s/80s TV lead, is defending TV acting as something tougher than it looks: not just hitting marks, but sustaining a self that viewers will accept as real.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Urich, Robert. (2026, February 18). I know it sounds hokey, but I think, ultimately, on television you can't hide who you are. FixQuotes. https://fixquotes.com/quotes/i-know-it-sounds-hokey-but-i-think-ultimately-on-71356/
Chicago Style
Urich, Robert. "I know it sounds hokey, but I think, ultimately, on television you can't hide who you are." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/i-know-it-sounds-hokey-but-i-think-ultimately-on-71356/.
MLA Style (9th ed.)
"I know it sounds hokey, but I think, ultimately, on television you can't hide who you are." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/i-know-it-sounds-hokey-but-i-think-ultimately-on-71356/. Accessed 22 Feb. 2026.









