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Daily Inspiration Quote by Tyler Perry

"I know my audience, and they're not people that the studios know anything about"

About this Quote

There’s a quiet flex in Tyler Perry’s line: he’s not asking Hollywood to validate him, he’s reminding Hollywood it failed to notice the market standing right in front of it. “I know my audience” isn’t just confidence; it’s a rebuke to an industry that has long treated Black viewers - especially working- and middle-class churchgoing audiences in the South and Midwest - as either niche or invisible unless filtered through prestige-friendly lenses. Perry’s success was built on touring stage plays, DVD sales, and word-of-mouth networks that bypassed studio gatekeeping. The sentence carries that history like a receipt.

The second half lands the real punch: “they’re not people that the studios know anything about.” He’s not calling executives ignorant in general; he’s calling their data, their taste-making machinery, and their cultural instincts provincial. Studios “know” audiences through focus groups, trend forecasts, and awards-season signaling. Perry knows his through lived proximity and direct feedback: the cadence of church humor, the appetite for melodrama that resolves into moral clarity, the comfort of familiar archetypes delivered without apology.

Subtextually, the quote also defends choices critics often dismiss as broad or repetitive. Perry is staking a different definition of craft: not chasing universal acclaim, but delivering reliably to a specific community that studios historically underserved. It’s a power move disguised as a shrug - and it explains why his empire didn’t need Hollywood’s permission to become one.

Quote Details

TopicMovie
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Citation Formats

APA Style (7th ed.)
Perry, Tyler. (n.d.). I know my audience, and they're not people that the studios know anything about. FixQuotes. https://fixquotes.com/quotes/i-know-my-audience-and-theyre-not-people-that-the-134852/

Chicago Style
Perry, Tyler. "I know my audience, and they're not people that the studios know anything about." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/i-know-my-audience-and-theyre-not-people-that-the-134852/.

MLA Style (9th ed.)
"I know my audience, and they're not people that the studios know anything about." FixQuotes, https://fixquotes.com/quotes/i-know-my-audience-and-theyre-not-people-that-the-134852/. Accessed 2 Feb. 2026.

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About the Author

Tyler Perry

Tyler Perry (born September 14, 1969) is a Actor from USA.

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