"I like 1977 because it is more primitive. If it were modern day, like one Universal guy was like wouldn't they just use their cell phone? I guess he did not read that it was 1977 in the script"
About this Quote
The funniest (and sharpest) jab is at the Universal exec who asks, basically, “Why don’t they just call someone?” Zombie frames it as a literacy issue - “he did not read” - but the subtext is bigger: modern studio notes often treat technology as a cheat code that flattens tension. The cellphone question is the contemporary version of “Why don’t they just leave the haunted house?” It’s a demand for rational behavior that ignores what horror and grindhouse traditions are built to do: stage fear, not optimize logistics.
Context matters, too. Zombie’s sensibility is steeped in ’70s exploitation cinema and backroad Americana, where menace is analog: payphones, car trouble, bad directions, the creeping sense that institutions won’t save you. Setting a story in 1977 isn’t nostalgia cosplay; it’s world-building that preserves consequence. He’s defending a creative constraint that makes dread possible - and calling out an industry reflex that mistakes connectivity for realism.
Quote Details
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Citation Formats
APA Style (7th ed.)
Zombie, Rob. (2026, January 16). I like 1977 because it is more primitive. If it were modern day, like one Universal guy was like wouldn't they just use their cell phone? I guess he did not read that it was 1977 in the script. FixQuotes. https://fixquotes.com/quotes/i-like-1977-because-it-is-more-primitive-if-it-105907/
Chicago Style
Zombie, Rob. "I like 1977 because it is more primitive. If it were modern day, like one Universal guy was like wouldn't they just use their cell phone? I guess he did not read that it was 1977 in the script." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-like-1977-because-it-is-more-primitive-if-it-105907/.
MLA Style (9th ed.)
"I like 1977 because it is more primitive. If it were modern day, like one Universal guy was like wouldn't they just use their cell phone? I guess he did not read that it was 1977 in the script." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-like-1977-because-it-is-more-primitive-if-it-105907/. Accessed 12 Feb. 2026.



