"I like doing radio because it's so intimate. The moment people hear your voice, you're inside there heads, not only that, you're in there laying eggs"

This quote by Doug Coupland speaks to the power of radio as a medium of interaction. He suggests that radio is an intimate form of communication, as the minute individuals hear your voice, you are inside their heads. This is an effective idea, as it implies that radio can be utilized to develop a strong connection between the speaker and the listener. Coupland also recommends that radio can be used to plant concepts in the listener's mind, as he states that you are "in there laying eggs". This implies that radio can be used to influence the listener's ideas and opinions, as the concepts planted in their mind can grow and establish with time. In general, this quote talks to the power of radio as a medium of communication, and how it can be used to create a strong connection between the speaker and the listener, in addition to affect their ideas and opinions.