Creativity Quote by Roger Andrew Taylor

There is something wonderfully disarming about a rock musician using his public mic time not to mythologize art, but to confess a soft spot for a big-box store. Roger Andrew Taylor’s line works because it punctures the expected posture. Musicians are supposed to project taste as identity; here, taste is a cart, a fluorescent aisle, a Midwest Target in particular. It’s a minor statement that lands like a small act of cultural diplomacy.

The specificity matters. “The ones in the Midwest” isn’t just a geographic preference; it’s a nod to touring life, to the way artists learn a country through its rest stops, pharmacies, and retail chains rather than its monuments. The Midwest Target becomes shorthand for a version of America that’s orderly, friendly, and oddly comforting - a controlled environment amid the chaos of travel. The repeated “I like” reads as deliberately unpretentious, almost childlike, as if he’s refusing the rock-star script that requires exclusivity.

Then there’s the quiet transatlantic punchline: “We don’t really have those in England yet.” It’s not anti-British or chest-thumping pro-American; it’s a breezy admission that global culture often arrives via consumer infrastructure. Underneath, you can hear the era of accelerating retail homogenization: the idea that “America” exports itself less through ideology than through clean branding, predictable layouts, and the promise that you’ll find the same basics wherever you land. In that sense, Taylor is talking about comfort, but he’s also accidentally mapping soft power - with a shopping basket.