"I like thinking big. If you're going to be thinking anything, you might as well think big"
About this Quote
Trump’s “think big” line is less a philosophy than a brand slogan with a dealmaker’s grin. It flatters the listener into believing scale is a virtue in itself, then smuggles in the real premise: if you aim for the grandest outcome, you can justify almost any level of swagger, risk, or narrative spin along the way. “Might as well” is doing quiet work here. It frames ambition as the default setting, as if small thinking isn’t prudence but a kind of laziness.
The intent is motivational, but it’s also defensive. Big thinking pre-answers criticism: if something fails, it failed because it was bold, not because it was reckless; if it succeeds, the size of the win becomes proof of the thinker’s specialness. That’s classic Trump-era business mythology, where confidence is treated as a form of capital and exaggeration as a negotiating tactic.
Context matters: this comes from a media-saturated businessman who learned that attention is its own currency. “Big” isn’t only about projects or money; it’s about headlines, towers, ratings, the sense of spectacle. The subtext is hierarchical: big thinkers deserve big rooms, big stages, big deference. It’s aspirational, sure, but also subtly coercive, because once “big” becomes the only respectable scale, dissent starts to look like timidity.
As a piece of cultural rhetoric, it works because it’s simple, repeatable, and emotionally lubricating. It turns ambition into identity: think big, be big, win big. That’s not nuance; it’s a mood.
The intent is motivational, but it’s also defensive. Big thinking pre-answers criticism: if something fails, it failed because it was bold, not because it was reckless; if it succeeds, the size of the win becomes proof of the thinker’s specialness. That’s classic Trump-era business mythology, where confidence is treated as a form of capital and exaggeration as a negotiating tactic.
Context matters: this comes from a media-saturated businessman who learned that attention is its own currency. “Big” isn’t only about projects or money; it’s about headlines, towers, ratings, the sense of spectacle. The subtext is hierarchical: big thinkers deserve big rooms, big stages, big deference. It’s aspirational, sure, but also subtly coercive, because once “big” becomes the only respectable scale, dissent starts to look like timidity.
As a piece of cultural rhetoric, it works because it’s simple, repeatable, and emotionally lubricating. It turns ambition into identity: think big, be big, win big. That’s not nuance; it’s a mood.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Unverified source: Trump: The Art of the Deal (Donald Trump, 1987)
Evidence: Chapter 1 (opening/early pages); exact page varies by edition. The quote’s earliest identifiable primary-source appearance is in the book Trump: The Art of the Deal (credited to Donald J. Trump with Tony Schwartz), first published in 1987 by Random House. Many modern listings reproduce it (often ... Other candidates (2) Beneficial Instructions Before Leaving Earth (Jawara D. King D.D., 2011) compilation95.0% ... of your mind . Jobs are slavery and hinder the mind ( if you're doing something you don't enjoy ) . The ancient G... Donald Trump (Donald Trump) compilation70.6% thinking big i always have to me its very simple if youre going to be thinking anyway you might as well thi |
| Featured | This quote was our Quote of the Day on March 17, 2025 |
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