"I like TV. It all depends what it is"
About this Quote
Courteney Cox’s line has the breezy shrug of someone who’s spent a career inside the TV machine while watching the culture argue over whether the machine is “good for you.” “I like TV” is an easy declaration of loyalty to the medium that made her famous, but she immediately undercuts it with a caveat: “It all depends what it is.” That second sentence is doing the real work, signaling taste, discernment, and a refusal to treat television as a monolith.
The subtext is reputational self-management. For decades, TV carried a faint whiff of guilt: too much screen time, too much trash, not enough seriousness. Cox’s add-on neatly sidesteps that moral panic without turning snobbish. She’s not apologizing for liking TV; she’s saying the medium is only as smart, shallow, artful, or addictive as the choices behind it. It’s a consumer’s line, not a critic’s manifesto.
Context matters: Cox rose with Friends, a show that helped turn network sitcoms into global lifestyle exports, and later navigated a landscape where “prestige TV” became a status marker. Her quote tracks that shift. It quietly validates the idea that television can be comfort food or haute cuisine, background noise or cultural event. Coming from an actress, it also reads as industry diplomacy: a compliment to the form without endorsing every product stamped “TV.” The intent is simple; the effect is savvy.
The subtext is reputational self-management. For decades, TV carried a faint whiff of guilt: too much screen time, too much trash, not enough seriousness. Cox’s add-on neatly sidesteps that moral panic without turning snobbish. She’s not apologizing for liking TV; she’s saying the medium is only as smart, shallow, artful, or addictive as the choices behind it. It’s a consumer’s line, not a critic’s manifesto.
Context matters: Cox rose with Friends, a show that helped turn network sitcoms into global lifestyle exports, and later navigated a landscape where “prestige TV” became a status marker. Her quote tracks that shift. It quietly validates the idea that television can be comfort food or haute cuisine, background noise or cultural event. Coming from an actress, it also reads as industry diplomacy: a compliment to the form without endorsing every product stamped “TV.” The intent is simple; the effect is savvy.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Cox, Courteney. (n.d.). I like TV. It all depends what it is. FixQuotes. https://fixquotes.com/quotes/i-like-tv-it-all-depends-what-it-is-49947/
Chicago Style
Cox, Courteney. "I like TV. It all depends what it is." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/i-like-tv-it-all-depends-what-it-is-49947/.
MLA Style (9th ed.)
"I like TV. It all depends what it is." FixQuotes, https://fixquotes.com/quotes/i-like-tv-it-all-depends-what-it-is-49947/. Accessed 1 Feb. 2026.
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